S2 Ep 2 | How Brands Can Grow Through Word-of-Mouth Marketing (featuring Raúl Galera, Partnerships Lead at ReferralCandy)
Update: 2022-07-15
Description
What influences your decision when you're looking to make a purchase? In this episode, we seek to understand what entails referral marketing with Raúl Galera, Partnerships and Business Development Lead at ReferralCandy.
Referral Candy is an app that allows e-commerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy's partnership efforts, working alongside agencies, media, and tech companies.
Stay connected with Raúl on his LinkedIn or check out ReferralCandy.
Show Notes
- 01:56 – Raúl’s Journey Into ReferralCandy
- 03:24 – Two Main Reasons Why Brands Should Care About Referral Marketing
- 04:42 – The Future of Brands is to Create a More Engaged and Loyal Customer Base
- 07:36 – Distinction Between B2B and B2C in Referral Marketing
- 11:01 – How to Get Started in Referral Marketing
- 14:29 – Real-World Challenges in Referral Marketing
- 15:38 – How ReferralCandy is a Solution for Launching and Managing a Referral Program
- 17:21 – 3 Winning Tips to Succeed in Referral Marketing
- 20:23 – Baronfig as an Example of Effective Referral Marketing
- 21:44 – Fun Questions With Raúl
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